Madrid & Barcelona - 2010 FIFA Worldcup
During the 2010 FIFA World Cup, Nike decided to create a marketing campaign to unveil their new collection of Elite Series football boots in its two leading stores in Madrid and Barcelona. For this purpose they set up a digital Pinball game, where clients could play while waiting to be attended.
The digital pinball was created by Koala Projects and the software by the publicity agency DoubleYou. It was designed to look like an old arcade machine, but inside a whole engineering of LCD screens controlled by Crestron was set up. As the event took place simultaneously in Barcelona and Madrid, Koala had an online remote control.